任务型读写（共10小题，每小题1分，满分10分）阅读下面短文，根据所读内容在表格中空

题目内容：

任务型读写（共10小题，每小题1分，满分10分）

阅读下面短文，根据所读内容在表格中空白处填入恰当得单词。注意：每个空格只填一个单词。

Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate(刺激) their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for image-oriented customer behavior is probably that customers’ lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from computer games and Hollywood movies, in which customers’ preference for fleeing reality is perfectly matched.

This change requires us to take efforts to improve product image by integrating(综合) style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “[A] need is not a need for a particular object as much as it is a ‘need’ for difference” (Baudrillard). The typical example is Apple Computer’s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment.

More Attention to the Image of Product

Main comparisons

Contexts

Different aspects ____66___about by people when they are shopping.

In the past, people think more about the __67__of the goods.

People today are more easily ___68___by the ___69___ of product and the buying atmosphere.

Different ____70__ to promote sales

Traditionally, producers may focus more on the functional utilities of goods.

Nowadays, product image should be __71__and there should be more effective ___72____with customers.

The___73__ for image-centered behavior

Influenced by computer games and Hollywood movies, people’s ___74___is virtualized.

___75____are given to prove the importance of image

Apple Computer’s IMAC/ Disney Fairyland/ Las Vegas

最佳答案：

66. concerned/ cared 67. use/ function 68. attracted 69.image 70. ways 71. stressed/emphasized 72.communication 73. reason 74. lifestyle75. Examples

答案解析：

略

考点核心：

人物传记类文章的文体特征：

人物传记是记叙文体的一种，主要描写某人的生平事迹、趣闻轶事、生活背景、个性特征、成长奋斗历程等，包含记叙文的时间、地点、人物、事件等要素。其特点是以时间的先后或事件的发展为主线，空间或逻辑线索贯穿文章始终，脉络清楚，可读性较强。